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Course | Official Website of Veer Bahadur Singh Purvanchal University, Jaunpur, UP, India

    Department of Mass Communication

    Course

    • Seats : 60
    • Eligibility : Graduate in any Discipline with 45% marks
    • Program Duration : 2 Years(Four Semester) (Full-time)
    • Admission Procedure : Admission to the course shall be made on the basis of written test comprising of subjective and objective type questions.Written test shall be in Hindi and English for testing General Awareness and Communication Skill.
    • Fee Details : Rs.10,000 (Ten Thousand only per semester-), Rs. 2000 Examination fee (per semester)

    M.A. in Mass Communication (MAMC) is a two year (full time) annual programme designed to meet the growing demands for media professionals in the country. The ongoing structural reforms, brought about by new economic policy, has placed media at the centre stage in information sharing processes intermingled with the fast-improving technologies. Keeping this in view, the course to prepare and shape up Media Professionals who can contribute significantly in this field. The MAMC programme aims at providing the media world with highly trained and motivated professionals with high journalistic approach, capable of maintaining and developing the new skills in communication technology as well as equipping the students with professional proficiency in the field of Mass Communication with special emphasis on Electronic and Print Media. This course helps in preparing the students who have a natural aptitude towards the media or are creatively inclined to excel in professional Television/Radio production and other related activities. The Department is one among the very few in Indian Universities which is well equipped with an state-of-the-art A/V STUDIO.

    Course Structure

    The Course structure of the M.A. in Mass Communication shall be as under:

    Semester I

    Paper Code Title of the Paper Total Credits Course Marks
    (Internal Assessment + Semester End Examination
    A270101T Principles of Communication 04  Core Course 25+75=100
    A270102T Print Media: Reporting &
    Editing
    04 Core Course 25+75=100
    A270103T Development of Media 04 Core Course 25+75=100
    A270104T Computers Application 04 Core Course 25+75=100
    A270105T Minor Elective (other subject/Faculty ) 04 Inter
    departmental
    Course
    25+75=100
    A270106P  Practical: Print Media and Computer 04 Core Course 25+75=100
    A270107R  Field Work  04 Industrial training/Survey/Research Project       50
      Semester Total 28    

    Semester II

    Paper Code Title of the Paper Total Credits Course Marks
    (Internal Assessment + Semester End Examination
    A270201T Development
    Communication
    04 Core Course   25+75=100
    A270202T A or B Media Laws and Ethics or Introduction To Political Economic and Social System 04 elective (optional) 25+75=100
    A270203T Science Communication 04 Core Course 25+75=100
    A270204T Photography Principles and Practice 04 Core Course 25+75=100
    A270205P Practical: Photography and Writing 04 Core Course 25+75=100
    A270206R Development Communication Project Report 04 Industrial training/Survey/
    Research Project
    50
      Semester Total 24    

    Semester III

    Paper Code Title of the Paper Total Credits Course Marks
    (Internal Assessment + Semester End Examination
    A270301T Communication Research 04 Core Course 25+75=100
    A270302T Television
    Production
    04 Core Course 25+75=100
    A270303T A Media Management 04 Core Course 25+75=100
    A270304T  A or B Web Journalism or Radio Journalism and Production 04 Optional (Elective) 25+75=100
    A270305R Internship Report (One month
    Internship in any Media Organisation)
    04 Industrial training/Survey/
    Research Project
    25+75=100
    A270306P Practical: Electronic Media 04 Core Course 50
      Semester Total 24    

    Semester IV

    Paper Code Title of the Paper Total Credits Course Marks
    (Internal Assessment + Semester End Examination
    A270401T Advertising: Principles and Practice 04 Core Course 25+75=100
    A270402T Corporate Communication and Public Relations 04 Core Course 25+75=100
    A270403T
    A or B
    International Communication or
    Traditional and Folk Media
    04 Elective 25+75=100
    A270404T
    A/B
    Mobile Journalism or  Inter Cultural
    Communication
    04 Elective 25+75=100
    A270405R Major Research Project 04 Industrial training/Survey/
    Research Project
    25+75=100
    A270406P Practical:Advertising, PR and Mobile Journalism  04 Core Course 50
    Semester Total 24