This page uses Javascript. Your browser either doesn't support Javascript or you have it turned off. To see this page as it is meant to appear please use a Javascript enabled browser.

Faculties | Faculty of Applied Social Science | Applied Psychology | Official Website of Veer Bahadur Singh Purvanchal University, Jaunpur, UP, India

    Department of Applied Psychology


    The Department of Applied Psychology which came into existence in the University Campus in September, 1998 with a mission to impart quality, vocational and scientific education through basic and applied research, is steadily surging ahead as an eminent Centre in the field of applied psychology. Today we feel distinguished and privileged for being the first ever Department of Applied Psychology in Uttar Pradesh. The founding members of the department were Dr Pankaj Kumar Singh, Dr Jitendra Kumar Singh,Dr Avinash Kumar and Dr Ajai Pratap Singh. Dr Ramjee Lal joined the department in 2001.

    The department fulfill the need of the hour by offering two year full time (four semesters) Master Degree in Applied Psychology which focuses on preparing and developing applied psychologists of the future, equipping them with skills and adequate knowledge-bases. Attempt has been made to incorporate professional training in three principal domains of the discipline such as: (A) Clinical Psychology, (B) Organizational Behavior and (C) N.G.O. Management as specializations, apart from focusing on understanding of the Basic psychological processes, and research methods in applied psychology. Since its inception the focus of research has been on the areas like Health Psychology, Positive Psychology, Clinical Psychology and Organizational Behaviour. Department has organized more than twenty national and international seminars and workshops to promote and disseminate the knowledge in academia and society. Two presidents of American counseling association have visited department for academic collaboration (Dr.Bradley Erford, President American Counseling Association 2011 and Dr Cirecie West Olatunji , President, American Counseling Association 2013) .Department has achieved recognition from International Registration of Counselor Education Program (IRCEP) and Council of Accreditation of Counseling Related Education Program (CACREP), USA in 2014.

    Faculty members of the department have contributed a lot by publishing books and articles in reputed journals like Management Decision(Emerald Publishing), Benchmarking: an international journal (Emerald Publishing), Mental Health religion and culture (Routledge Publishing) and International Journal of Entrepreneurship and Innovation Management (Inderscience publishers).Presently department is having four faculty members i.e. Prof Ajai Pratap Singh (Head), Dr Manoj Kumar Pandey(Asst Prof), Dr Janhavi Srivastava (Asst Prof)and Dr Annu Tyagi (Asst Prof).


    • To popularize importance of applied psychology in organisations, hospitals, schools, NGOs, Media and other fields.
    • To develop a new body of knowledge and skills, and make it available for those Seeking challenging careers in the new era of liberalization and globalization.
    • To Provide training to students in latest information and skills pertaining to applied psychology.
    • To Shape up smart and competent professionals by ongoing modules of personality development programmes.

    Pedagogy and Learning Aids

    The department focuses on participative learning. The thrust is on giving students the chance of learning and sharing case study, group discussion, simulation exercises, role playing, team building, audio-visual aids, seminars, field surveys. Summer training etc. are used to enhance self – confidence of the students and prepare them to cope with changing scenario.